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Online Conference for Small Staff Associations
February 14-16, 2012

Looking for low-cost technology solutions for your organization? Exploring new ways to recruit and retain
members? Deciding what you should outsource and what you shouldn’t? Most importantly…are you trying to
accomplish all of these tasks with limited staff and budget?
If these questions are keeping you up at night, you can’t afford to miss ASAE’s Online Conference for Small
Staff Associations. The program is jam-packed with technology, membership, and strategic essentials for
association executives who operate in an organization with 10 or less staff members.
Program Schedule
The Online Conference for Small Staff Associations will be held online over three days via audio/web education
sessions and online Q&A chats. You will have the opportunity to connect with executives like you and get your
questions answered by a group of small staff experts on the topics of technology, membership, and the specific
challenges of small-staff association management. So, what can you expect?
Two live audio/web sessions will be held each day (February 14-16, 2012) at 11:00am and 3:00pm EST each day. Each session is two hours long (a 75 minute presentation followed by 45 minutes of Q&A chat). Abundant resources, handouts and reference materials you can peruse at any time. The ability to make connections with fellow participants and content leaders. Live Audio/Web Events (phone and internet connection needed)
Tuesday, February 14 from 11:00 a.m. – 1:00 p.m. EST
Technology Trends for Small Staff Associations
If you want to stay ahead of the technology curve and do so with a small budget, this is the session for you!
From cloud computing to databases, and beyond, get an overview of the affordable tools and trends that are
available.
Brian Birch, assistant executive director, Snow and Ice Management Association; David Coriale, MBA,
president, DelCor Technology Solutions

Tuesday, February 14 from 3:00 – 5:00 p.m. EST
Creating Opportunities Through Technology for Small Staff Associations – A Case Study
What happens when a small association partners with its technology providers to create opportunities and solve
problems? It’s not rocket science, but it does require ongoing strategic discussions about wants, needs, and the
differences between the two. With a case study from one such partnership, learn how you can leverage your
website to streamline operations, and gain useful tips that will benefit your small association to solve real world
problems.
Paul Finkel, president, Potomac Digitek; Jim Hieb, CAE, vice president,Marble Institute of America


Wednesday, February 15 from 11:00 a.m. – 1:00 p.m. EST
Put Your Website to Work for You: Search Engine Optimization 101
You’ve got a website and have been tracking its performance. You have a web analytics solution in place, and
you’ve created clearly defined goals that allow you to make sense of all the data at your fingertips. Now that you
know what success means for your website, it’s time to make your website even more successful with search
engine optimization. Learn what SEO is, what it can do for your website, and walk away with useful tips to get
you started.
Mark Sedgley, president & CEO, MemberClicks

Wednesday, February 15 from 3:00 – 5:00 p.m. EST

New Ways to Recruit and Retain Members: Small Staff Edition
In the face of generational shifts and access to free content in just a few keystrokes, finding new members and
keeping the ones you have is an incredible challenge. If you’re looking for novel methods to attract members
and keep them attached, this is the session for you. Hear tips and real-life examples that don’t need a large staff
or a big budget, and walk away with new ideas to get you started.
Pamela Valenzuela, CAE, president, ASCENT Management, LLC

Thursday, February 16 from 11:00 a.m. – 1:00 p.m. EST
Coping and Managing as a Small Staff Executive
By virtue of its size, managing a small staff association can be a high-wire circus act for any executive. If you're
walking this tightrope on a daily basis, join your colleagues in this open and candid session. A panel of small
staff executives will share their experiences, challenges, and successes on a variety of topics. Leave with vital
tips to help you be successful under the big top of small-staff management.
Dennis Gano, CAE, CEO, Exit Planning Institute; Jim Hieb, CAE, vice president, Marble Institute of America;
Lydia Middleton, MBA, CAE, president & CEO, Assn of University Programs in Health Administration

Thursday, February 16 from 3:00 – 5:00 p.m. EST
To Outsource or Not to Outsource: THE Question for Small Staffs
Small staff associations with fewer than 10 employees face an enormous challenge large staff counterparts may
not appreciate: Your board expects the same results as theirs with a small percentage of the staff. The decision
whether to hire full-time staff vs. outsourcing key roles therefore becomes a critical – and complicated --
decision. While there are some key factors to consider such as which roles directly interface with your members,
staffing structures vary depending on numerous other considerations. Learn lessons from your peers in a
facilitated discussion format designed to encourage swapping of best practices and stories from the trenches.
Shira Harrington, founder & president, Purposeful Hire, Inc.

Full Conference Schedule – Live Events and Online Chats (all are Eastern Standard Time)
Tuesday, February 14, 2012
11:00 a.m. – 1:00 p.m.

LIVE audio/web education session (followed by Q&A chat)– Technology
Trends for Small Staff Associations

3:00 – 5:00 p.m.

LIVE audio/web education session (followed by Q&A chat) – Creating
Opportunities Through Technology for Small Staff Associations – A Case
Study
Wednesday, February 15, 2012
11:00 a.m. – 1:00 p.m.

LIVE audio/web education session (followed by Q&A chat)– Put Your
Website to Work for You: Search Engine Optimization 101

3:00 – 5:00 p.m.

LIVE audio/web education session (followed by Q&A chat)– New Ways to
Recruit and Retain Members: Small Staff Edition

Thursday, February 16, 2012
11:00 a.m. – 1:00 p.m.

LIVE audio/web education session (followed by Q&A chat) – Coping and
Managing as a Small Staff Executive

3:00 – 5:00 p.m.

LIVE audio/web education session (followed by Q&A chat) – To Outsource
or Not to Outsource: THE Question for Small Staffs
Questions? Please contact Tammy Blosil at [email protected] or 202-326-9520.

Source: https://www.asaecenter.org/files/2012%20OCSSA%20-%20Schedule.pdf

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