Summary of Qualifications
Creative media strategist and content generator seeking a leadership position within a growing brand. My search
for a new career path is prompted by a clear vision of how brands will execute local / global content internally. Our
marketing landscape has shifted from broadcast seed spreading to measurable real-time human engagement.
Innovative brands will harness segments of data from an internal source, redeploy and revised creative
communication in minutes. In this cycle of internal brand equity invites a creative intelligent workforce that has the
balance of brand, agency and production experience. I look forward to being part of this new workforce and add
value to a smart, authentic brand.
Core Competencies
Strategic Program Development
Marketing / Branding Strategy
Traditional Media Integration
Project Management
Sponsorship / Licensing
Audience Segmentation
Process / Policy Implementation
Creative Development
Data Management (CRM)
Strategic Planning
New Media Distribution
Negotiation / Outsourcing
Brandilla Holdings, Co-Founder
Queens, NY
October 2005 - May 2013 (Full-Time)
Co-founder of Brandilla Holdings, created three strategic entities to fund the company internally. BrandaBar was a
measurable mobile content company that produced mobile websites, video and social strategies for bars and
restaurants. BrandaBar was sold in 2012 to a design firm in New York. During my time with Brandilla, we invested
in several intellectual properties and negotiated licenses with VC firms, strategic partners and influential
consultants in the sports marketing industry.
National Football League, Studio Manager
New York, NY
October 2003 - May 2005 (Full-Time)
During my time in the league offices I spearheaded the migration of the LA-to-NY creative / production
departments. I introduced sustainable agency-like policies that managed the budget and workflow through every
internal step. Our team initiated file asset drives that were shared with all 32 NFL teams. Developed and produced
creative materials for various sponsors and supported in brand marketing meetings regarding the upcoming
Super Bowls materials.
Clients: All 32 NFL teams, Sponsorship, Internal Special Events, Super Bowl Committee
Gotham Inc, Production Artist
New York, NY
July 2002 - October 2003 (Full-Time)
Serviced 10+ brands, Account Executives, Art Directors and Creative Directors as a Studio Production Artist. I am
confident that my unique perspective revealed how to communicate with many personalities, within a deadline
oriented agency. Clients: AT&T, Bank of America, Pfizer, Maybelline, Lufthansa, Newmanʼs Own, Lindt,
GlaxoSmithKline, Glucerna, Ensure

M&C Saatchi, Production Artist
New York, NY
July 2000 - January 2002 (Full-Time)
Mastered the art of producing a high volume of creative materials by using organized common size batch
systems. Credited for reducing printing cost and increasing profits inside the studio and throughout the agency.
Clients: British Airway, The Daily Deal, EAS Sports Nutrition
Sony, Photoshop Artist
New York, NY
May 2000 - July 2000 (Freelance)
Supported 5 Motion Graphic Artist with high quality static graphics. I learned a tremendous amount about various
broadcast domestic and international specs, rules of TV, DVD and audio production.
Clients: Jennifer Lopez, James Taylor, YO-YO Ma
Purple Design, Graphic Designer / Illustrator
Dublin, Ireland
September 1999 - May 2000 (Full-Time)
Joined a small design firm in Dublin and Leverage the “Celtic Tiger” (Irelandʼs economic boom) period to work,
travel and develop international relationships and experience.
Clients: Coca-Cola (Ireland / UK), Guinness, Bank of Ireland, Cuisine de France, Brennans Bread
Brands Served
Financial / Banking:
Pharmaceutical / CP:
Food / Beverage:
Connecticut Institute Of Art
Greenwich, CT
Associate Degree: Commercial Art / Graphic Design
Affiliations & Groups
Connect a Million Minds, New York Cares, NFL Alumni, IPG Alumni
Technical Skills
Base Camp, Salesforce, Sugar CRM, HootSuite, Engage Sciences, WebEx, Wildfire, Google Analytics, Web 2.0
platforms, Facebook, Twitter, Vine, Linkedin, Google+, Tumblr, YouTube, Vimeo, MS Office, Adobe Acrobat,
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Quark XPress and Fetch

Source: http://www.edbrooks.co/wp-content/uploads/2013/08/EdBrooks_Resume.pdf


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