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Project cafe2 - main body of reportSenior Executive ‘Top of Mind’ Survey No 1 Northumberland Avenue, Trafalgar Square, London WC2N 5BW, UK Tel: +44(0)20 7691 8800 Fax: 44 (0)20 7691 8810 Email: [email protected] The UK Food & Beverage Senior Executive ‘Top of Mind’ Survey 2007 is part of an annual research programme and Think Tank conducted by management consultancy, Allegra Strategies, called the Food Strategy Forum.
187 senior executives from over 135 leading UK and multi-national organisations took part in this inaugural survey, representing more than 70% of the UK’s total Food and Beverage spend. This is believed to be one of the largest studies ever conducted with key industry decision makers.
Respondents were typically CEO, MD, Director-level or Senior Managers from major Food retailers, Foodservice operators and major Food & Beverage manufacturers.
During the survey, industry leaders were invited to discuss key consumer trends affecting their sector, current business challenges and future forecasts.
Allegra Strategies – Food Strategy Forum – Senior Executive ‘Top of Mind’ Survey, November 2007 RESEARCH METHODOLOGY
• 187 interviews with senior executives across the UK Food & Beverage sector • Typically CEOs, Managing Directors, Country & Regional Managers, Marketing & Brand Directors and Senior Operational Managers • Food Service and Hospitality – 30% • Food & Drink Manufacturers/Suppliers/Packaging Companies – 47% • Survey completed: 12 October - 2 November 2007 Allegra Strategies – Food Strategy Forum – Senior Executive ‘Top of Mind’ Survey, November 2007 TABLE OF CONTENTS
Introduction and Background
Section 1 – Executive Summary
FIGURE 1.1 – Emerging Frontier of Critical Corporate Competencies Section 2 – Current Business Climate
FIGURE 2.1 – Current Trading Environment TABLE 2.1 – Current Trading Environment by Segment FIGURE 2.2 – Projected Trading Environment Next 6 - 12 Months TABLE 2.2 – Projected Trading Environment Next 6 - 12 Months by Segment Section 3 – Key Consumer Trends
FIGURE 3.1 – Industry Leader Views on Most Important Consumer Trends Affecting UK F&B TABLE 3.2 – F&B Mega Trends and Related Important Consumer Trends Figure 3.2 – Attitudinal Statement: Government Should Play a Greater Role in Encouraging Healthier Eating Allegra Strategies – Food Strategy Forum – Senior Executive ‘Top of Mind’ Survey, November 2007 FIGURE 3.3 – Attitudinal Statement: People Will Eat Out More Often in 5 Years Time Than They Do Today FIGURE 3.4 – Attitudinal Statement: In-home Meal Preparation and Cookery Will Increase as UK 'Food Culture' Becomes Section 4 – Main Business Challenges
FIGURE 4.1 – Most Important Current Business Challenges TABLE 4.1 – Top Business Challenges by Segment Section 5 – Most Admired Brands
Top Five Most Admired Food & Beverage Brands 4th Most Admired UK Food & Drink Brand 5th Most Admired UK Food & Drink Brand Section 6 – Market Evolution
Allegra Strategies – Food Strategy Forum – Senior Executive ‘Top of Mind’ Survey, November 2007 FIGURE 6.1 – Attitudinal Statement: Brand Identity Will Play an Increasing Role in UK Consumers' Food Purchase Decisions FIGURE 6.2 – Attitudinal Statement: In 5 Years Time UK Consumers Will Be Using a Wider Array of Food Outlets than FIGURE 6.3 – Attitudinal Statement: The F&B Industry Will Ultimately Be Dominated by Fewer, Larger Players FIGURE 6.4 – Obesity Will Become the Biggest Issue for the F&B Industry to Address over the next Five Years FIGURE 6.5 – The Most Important Ethical Initiatives over next Five Years FIGURE 6.6 – Investment in R&D and Product Development in 3 - 5 Years FIGURE 6.7 – Investment in Staff Training and Development in 3 - 5 Years Foodservice & Hospitality Sector Evolution Manufacturers & Suppliers Sector Evolution Section 7 – Future Corporate Competencies
FIGURE 7.1 – The Top Corporate Competencies in Next Five Years Industry Leaders’ Advice for Career Success About The Food Strategy Forum
Allegra Strategies – Food Strategy Forum – Senior Executive ‘Top of Mind’ Survey, November 2007 ABOUT THE FOOD STRATEGY FORUM
The Food Strategy Forum is a cost-effective, syndicated research programme and Think Tank providing senior UK Food &
Beverage leaders with actionable, future-focused insight necessary to maximise long-term business opportunities in an
increasingly complex, dynamic and global market place.
Research and analysis centres on five key focus areas: • Key business challenges and change imperatives Specific outputs from the programme include: Î Annual ‘Top of Mind’ industry leader surveyÎ Senior management ‘hot topic’ briefing reportsÎ Major consumer research studiesÎ Senior executive round-table presentations, guest speaker events and best-practice field visits Allegra will be working closely with senior executives from many of the Top 500 F&B organisations across the UK to tailor the research themes, priorities and outputs to the needs of key decision makers.
to understand how your organisation can benefit from participation in the Food Strategy Forum or to be considered for a position on the advisory board, please contact: Jeffrey Young, Managing Director, Allegra Strategies Limited www.allegra.co.uk/fsf
Allegra Strategies – Food Strategy Forum – Senior Executive ‘Top of Mind’ Survey, November 2007
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