Discover Australia 9-13 June 2008 RDV and Austrade invite wineries and food Costs and Services companies to take part in ‘Discover Australia’, which is designed to determine prospects for
The total cost is A$3990 (with RDV subsidy, food and wine products in the Canadian market.
subject to approval, the cost will be $1800 for
‘Discover Australia’ will attract the interest of agents in
the alcoholic beverages category as well as food
brokers, importers, distributors, restaurateurs and
• Canada wants quality products with a clear point
of differentiation and uniqueness in the Canadian
‘Discover Australia’ will take place in the following cites:
market – particularly in the specialty /gourmet,
Opportunities also exist at mainstream retail
channels for suppliers of sufficient volumes and
Program Concept
competitive pricing that can also support
promotional plans toward sustained brand or
From past experience, greatest success comes from in-
person participation at the events, to present your own
products, get first hand experience of the Canadian food
and beverage market and receive face-to-face feedback
from the agents, importers and distributors who attend.
Canadians are drinking more wine than ever
before - wine market growth surpasses that of
Key Deliverables
• Selection of appropriate venues for the three events • Australian wines continue to capture consumer
• Coordination of event logistics (ie room set up,
and trade interest – Canada is Australia’s third
• Contact with a target audience of wine agents
looking to augment their existing portfolios, food
• Opportunities exist for Australian wine producers
brokers, importers, distributors and retailers as well
as key wine and food industry influencers and media
so as to provide participants with trade feedback on
• An event brochure for attendees with a description
• Boutique Australian wines with awards and high
ratings/reviews by notable wine critics are
favourably received by the Liquor Boards of
• One-on-one meetings with agents/importers
• Visits to selected retail outlets in Vancouver, Toronto Next Steps
Space is limited and support will only be given to
Participation Details
wineries and food suppliers who intend to visit in
person. Selections will be made by 7 March 2008
Companies will be required to ship product samples and
and companies will be advised of their selection and
brochures, provide price lists and a one-page bullet point next steps. handout of product benefits. All companies will bear the
cost of shipping product samples and literature to the
Deadline
Austrade office(s) and each tasting venue as needed.
Samples will not be returned unless prior arrangements
Reply by 27th February 2008 to Yasmin Power,
are made with Austrade for return at the cost of the
RDV at [email protected] or phone
participant. Instructions on shipping of wines will be sent
her on 03 9651 9833 to express your interest.
InformatIon handout for members & clients exercise-induced asthma What is asthma? prevention Asthma is an inflammatory response to stimuli (trigger factors), 1. good asthma control: such as exercise, causing the lower airways to narrow thus making Have an action plan written by your doctor, and inform your Personal it difficult to breath. This inflammatory response causes
Discover Australia